The beauty client team team came to The POD looking to tell convey two messages during a one hour meeting with the client. First, they wanted to show new a side of Accenture to the client. They traditionally used Accenture for IT services and didn’t consider Accenture a player in the world of marketing or data analytics. Second, the team wanted to give some hint about Accenture’s capabilities to turn consumer insights out of diverse data into value for the client across its many brands.
In addition to a video and a multimedia presentation, we invited the Client to explore our potential partnership together with a show-stopping leave-behind. We created a leave behind book which told them about the potentials they could unlock with Accenture as a partner and an invitation to invite them to join us at Accenture’s tech laboratory in Dublin, Ireland.